You might be thinking “What the heck is this guy getting at?  Of course my business is not INVISIBLE!” OK, fair point, but can you back it up?

Ok, let me clarify. Is your business invisible online? Can it be found on Google, Yahoo, and Bing? Have you checked? Has your answer changed to a “No” or an “I’m not sure?” if it has…then continue reading.

Is Your Website Invisible?

Having a visible and effective online presence is a must for almost any business owner in this day in age.

Answer some questions for me if you will:

1. Does your business have a website?

2. Is your website optimized for the search engines?

3. Do you have proper visitor tracking installed on the websites?

4. Do you have access to these statistics? Have you analyzed them?

The key to having an online presence is being able to quantify the results of your effort. Sure, you had a site built, it looks pretty, and it’s on the web. There is one problem though…can people find it and can you prove that they have or haven’t.

Ninety percent of the businesses I work with say “NO,” they cannot prove or disprove that their online presence is working or not working. They are literally in the dark. This is NOT where you want to be.

You DO want to know how many people visited, where they came from, how long they stayed for, and of course if they performed the actions you want them to perform. All of this is possible, and more, with proper tracking. If you are interested in learning more, then I suggest you continue reading the following posts on Proper website setup, design, optimization, and most importantly, TRACKING. I will devote many tutorials to showing you how to direct your developers, designers, or yourself to make sure everything is properly in place.

Stay tuned for the first tutorial on Finding Your website online. I will teach you how to test if your site is visible or INVISIBLE. Make sure to leave your comments here and let me know just how many of you answered the questions above.